European industry is built on decades of innovation, engineering skill, and manufacturing know-how. Every day, we depend on the physical products it creates — whether it’s life-saving medical tools, the small electronics in our pockets, or the powerful machines working behind the scenes. These industries don’t just power the economy — they shape how we live, work, and move through the world.

At the heart of this industrial strength lies an often invisible force: the supply chain. Behind every product are thousands of components, sourced from a vast network of suppliers. In fact, more than 50% of a product’s cost and emissions come from its supply chain.

‍But today, supply chains are under pressure like never before. Over the past two decades, they’ve become more complex. Products rely on thousands of parts sourced globally. Supplier networks have multiplied. And the external world has become more volatile — shaped by geopolitical tensions, climate events, and fast-moving regulations.

The result? Disruptions, sanctions, compliance failures, and reputational risks — often striking without warning.And yet, most companies still try to manage this rising complexity with manual processes, Excel spreadsheets, and outdated ERP systems. It’s not just inefficient — it’s dangerous.

We believe this period of rapid change is also a moment of opportunity.

With the right tools and the right mindset, the supply chain can shift from being a vulnerability to becoming a strategic strength — a way for companies not only to survive, but to grow and lead, even in the face of uncertainty.

Where CRM software revolutionized how sales teams drive revenue, we believe SRM (Supplier Relationship Management) can do the same for procurement — protecting and growing the bottom line by giving teams the visibility, agility, and foresight they need.

We’re building the next generation of tools to make that transformation possible. In a world shaped by climate change, geopolitical tension, and fast-moving regulations, supply chains aren’t just about efficiency — they’re about resilience, responsibility, and competitive edge.

We imagine a future where supply chains are no longer black boxes, but sources of insight and action.

Where procurement teams have the same intelligence and tools as sales.
Where growth doesn’t come at the cost of ethics, agility, or the planet.

‍That’s the future we’re building — one resilient supply chain at a time.